So, Hovis has had one of their ads banned by the Advertising Standards Authority.
They are claiming to have "Britain's Softest White" bread, as voted by consumers. The ASA banned their ad, after claims that Hovis had changed their "recipe", (more like "mad-scientist-space-formula") after the voting had taken place.
The only thing softer than their bread, is the ASA's attitude. Why ban this ad, and not the horrific outrage of a lie that is their new campaign? "Hovis... as good today as it’s always been". All anyone needs to do is take a look at the long list of scary-yet-legal ingredients in a Hovis factory manufactured loaf to know this can't be true.
Not to mention the fact that Hovis loaves used to be made on-site, in local communities, by franchised bakers, by hand. And that they used to all be wholemeal loves, whereas these days, zero-nutritional-value white bread makes up 40% of Hovis' sales.
Sorry, which bit is as good today as it's always been?!? And who wants soft bread anyway? Ew.