Reciplace

Hovis Ad Banned

So, Hovis has had one of their ads banned by the Advertising Standards Authority. 

They are claiming to have "Britain's Softest White" bread, as voted by consumers.  The ASA banned their ad, after claims that Hovis had changed their "recipe", (more like "mad-scientist-space-formula") after the voting had taken place.

The only thing softer than their bread, is the ASA's attitude.  Why ban this ad, and not the horrific outrage of a lie that is their new campaign?  "Hovis... as good today as it’s always been".  All anyone needs to do is take a look at the long list of scary-yet-legal ingredients in a Hovis factory manufactured loaf to know this can't be true.

Not to mention the fact that Hovis loaves used to be made on-site, in local communities, by franchised bakers, by hand.  And that they used to all be wholemeal loves, whereas these days, zero-nutritional-value white bread makes up 40% of Hovis' sales.

Sorry, which bit is as good today as it's always been?!?  And who wants soft bread anyway?  Ew.

Masala Masala Indian Sauces

A tasty pot of Masala Masala Daal

It's not often I make Indian food.  I think to make really tasty Indian, you have to be a stay-at-home wife who grinds spices from scratch everyday, or you have to use a jar of Patak's.  I refuse to do either. 

But then the other day, Ocado tempted me into looking at some new sauces by Masala Masala.   I don't normally buy ready-made sauces, but these ones are actually made from only a few ingredients (none that are nasty chemicals that we wouldn't have in our kitchens).  And the thing that really caught my eye was that for every pot of sauce you buy, they will give a homeless person in India a free meal. Isn't that nice? 

Look at the teeny list of ingredients!

...And most importantly... it's darn tasty!  Certainly as good as if I'd taken the day off work to grind up spices in my mortar and pestle.  And one heck of a lot quicker.